In 2009, Apple launched “ there’s an app for that “ commercial for iPhone 3G.
Back then, the app ecosystem was just beginning to flourish. The phrase was quite precise in conveying the excitement around technology and the possibilities emerging from it.
It was so catchy that it became a tried-and-true way to introduce every app. Both media and businesses used it to such an extent that Apple had to trademark it.
Though we don’t entirely agree we had an app for everything back then, it now does seem that there’s an app for ( almost) everything.
Imagine being stuck on a highway because of a flat tire and not having a car jack with you. You wait for roadside assistance as you see other cars speed by. If only you had the right tools, you wouldn’t be standing here, waiting to be rescued!
But you thought a jack could wait.
Having the right tool at the right time, for the right situation is important — in life, in business.
So when your prospect waits for contextual advice, you can’t keep them waiting because you don’t have immediate access to the right content that answers their query.
This is where sales enablement comes into the picture. …
What Xerox is to photocopies, Salesforce is to Customer Relationship Management, or CRM as it’s widely known. When a brand becomes synonymous with its product category, it becomes evident that it’s doing something exceptional.
Today, one cannot imagine a workspace without Salesforce. From managing data and nurturing leads to enabling effective customer service and introducing automation to the otherwise tiring manual activities, Salesforce is the elixir to the modern-day sales, marketing, and customer success teams.
What happens when you combine an already robust platform with another equally robust platform? …
Harry Potter isn’t going to wake up from his room under the stairs and realize it was all a dream, JUST because you watched the movie in your living room instead of a theatre.
And the hare isn’t going to magically win the race if the story was to be narrated in a campfire night instead of the nursery.
Why then, do we prefer one way of consuming content over the other?
The way you experience them — be it watching a movie in a theatre, listening to stories in a campfire, or grooving to popular songs at a packed concert — is everything that makes the difference. …
In the first part of our Sales Enablement series, we explored how the different players in the buyer’s journey are interconnected and delivering the right message at the right time to the right audience is critical for their success.
In this second part, we will understand the reasons why enterprises are missing out on different opportunities due to the widening gap between marketing and sales technologies.
Sales enablement operates at the intersection of marketing and sales to increase marketing efficiency, accelerate sales, and enhance customer experience by leveraging content and technology. It helps marketing teams pass better quality leads to sales, allowing sales reps to focus on higher priorities. This effort drives a steadier, more predictable sales pipeline.
In this first of a 3-part series, you will understand how different players in the buyer’s journey are interconnected and delivering the right message at the right time to the right audience is critical for their success.
All decision-makers have one common goal: maximize revenue in the shortest amount of time. The difference between those who achieve and the ones who struggle is the ability to understand changing buyer preferences. …
Imagine standing on a massive stage along with millions of people, in front of an invisible audience that is even bigger. How do you attract the attention of the invisible crowds that is surging every second, to drop what they’re doing, and look at you?
A LinkedIn headline is like an article heading that entices the audience to read it.
Your headline in LinkedIn is one such unique opportunity, that lets you announce yourself to your profile visitors within 120 characters.
It is the first thing that gets noticed by visitors when they land on your profile. So, if you are not paying enough attention to this section, you’re probably leaving a lot of money on the table(!). …
A target audience is a particular cohort of consumers within a target market, identified as the receivers for a particular advertisement or message.
In a marketing communication a.k.a marcom campaign, identifying a target audience is crucial as it helps focus the individual advertising and promotional efforts.
Listed below are the steps to follow while identifying a target audience:
Usually, a customer profile is created using classic demographics like age, gender, and geography. Now marketers across the world are witnessing a shift in the type of demographics used. …
Marketing communication or Marcom are ways by which companies educate, inform, urge, and apprise consumers-directly or indirectly-about their products, solutions, and brands.
Marcom represents the voice of a company and its brands that enable it to have a dialogue, and build relationships with consumers.
It helps companies to connect their brands with people, places, experiences, events, and emotions. It can even enable companies to showcase how a product works, its use cases, why is it used, who benefits from using them, and its value to the target audience.
The American Marketing Association defines marketing as “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” …