There are only two possible explanations if you’ve never seen this T-Rex on your screen until this point:

What seems like a trivial addition to Chrome is an example of content that doesn’t ramble on like a monologue. It instead opens up a space for all parties involved to interact, requires the audience to be invested in the process, and starts a dialogue — even if it simply means helping a prehistoric creature navigate across a desert.

This is the kind of content that we marketers and…


In 2009, Apple launched “ there’s an app for that “ commercial for iPhone 3G.

Back then, the app ecosystem was just beginning to flourish. The phrase was quite precise in conveying the excitement around technology and the possibilities emerging from it.

It was so catchy that it became a tried-and-true way to introduce every app. Both media and businesses used it to such an extent that Apple had to trademark it.

Though we don’t entirely agree we had an app for everything back then, it now does seem that there’s an app for ( almost) everything.

Today, the sales


Imagine being stuck on a highway because of a flat tire and not having a car jack with you. You wait for roadside assistance as you see other cars speed by. If only you had the right tools, you wouldn’t be standing here, waiting to be rescued!

But you thought a jack could wait.

Having the right tool at the right time, for the right situation is important — in life, in business.

So when your prospect waits for contextual advice, you can’t keep them waiting because you don’t have immediate access to the right content that answers their query.


What Xerox is to photocopies, Salesforce is to Customer Relationship Management, or CRM as it’s widely known. When a brand becomes synonymous with its product category, it becomes evident that it’s doing something exceptional.

Today, one cannot imagine a workspace without Salesforce. From managing data and nurturing leads to enabling effective customer service and introducing automation to the otherwise tiring manual activities, Salesforce is the elixir to the modern-day sales, marketing, and customer success teams.

What happens when you combine an already robust platform with another equally robust platform? …


Content Experience_Paperflite

Harry Potter isn’t going to wake up from his room under the stairs and realize it was all a dream, JUST because you watched the movie in your living room instead of a theatre.

And the hare isn’t going to magically win the race if the story was to be narrated in a campfire night instead of the nursery.

Why then, do we prefer one way of consuming content over the other?

The way you experience them — be it watching a movie in a theatre, listening to stories in a campfire, or grooving to popular songs at a packed…


In the first part of our Sales Enablement series, we explored how the different players in the buyer’s journey are interconnected and delivering the right message at the right time to the right audience is critical for their success.

In this second part, we will understand the reasons why enterprises are missing out on different opportunities due to the widening gap between marketing and sales technologies.

Marketing, Sales, and Buyer Alignment — What Are The Missed Opportunities?

Today, buyers consume an average of 5–6 assets per sales rep in each stage of the buyer’s journey. …


Sales enablement operates at the intersection of marketing and sales to increase marketing efficiency, accelerate sales, and enhance customer experience by leveraging content and technology. It helps marketing teams pass better quality leads to sales, allowing sales reps to focus on higher priorities. This effort drives a steadier, more predictable sales pipeline.

**********

What Will You Gain By Reading This Post?

In this first of a 3-part series, you will understand how different players in the buyer’s journey are interconnected and delivering the right message at the right time to the right audience is critical for their success.

Overview: Closing The Gap In Your Buyer’s Journey

All decision-makers have one common goal: maximize revenue in the…


Stand apart from the crowd with your unique headline in LinkedIn that tells visitors more about you.

Imagine standing on a massive stage along with millions of people, in front of an invisible audience that is even bigger. How do you attract the attention of the invisible crowds that is surging every second, to drop what they’re doing, and look at you?

A LinkedIn headline is like an article heading that entices the audience to read it.

Your headline in LinkedIn is one such unique opportunity, that lets you announce yourself to your profile visitors within 120 characters.

It is the first thing that gets noticed by visitors when they land on your profile. So, if you…


A target audience is a particular cohort of consumers within a target market, identified as the receivers for a particular advertisement or message.

In a marketing communication a.k.a marcom campaign, identifying a target audience is crucial as it helps focus the individual advertising and promotional efforts.

Listed below are the steps to follow while identifying a target audience:

STEp:1 CREATE A CUSTOMER PROFILE

Usually, a customer profile is created using classic demographics like age, gender, and geography. Now marketers across the world are witnessing a shift in the type of demographics used. …

Paperflite

The smartest way to share content anywhere and track results.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store